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What is Stim-u-dent?

A toothpick but better! This on the go floss alternative comes in matchbox sized packs, allowing you to clean your teeth whenever, wherever.


Insight: Cavemen and apes chewed on sticks as a part of their oral hygiene. 

Idea: Show that cavemen, dentists and modern day people have this in common when using stim-u-dent. 

Assignment / 

D5in10 Academy


Role / 

Art Direction

Copy Writing

Year / 


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