MaryJo Ericson

Challenge: Create media for Truth or Bare, a card game designed by therapists to bring people together.

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When given this task to create new media for the website, we already had adequate media of the app portion of the game. Along with missing the physical card game, it was also lacking the personality and true goal of the brand. We wanted the media on the website to reflect the personality and true goal of the brand - to bond its players. And just like food, Truth or Bare brings people together. We collaborated with photographer Charlie Johnson and his youthful style helped bring this concept to life.