Play Truth or Bare
When given this task to create new media for the website, we already had adequate media of the app portion of the game. Along with missing the physical card game, it was also lacking the personality and true goal of the brand. We wanted the media on the website to reflect the personality and true goal of the brand - to bond its players. And just like food, Truth or Bare brings people together. We collaborated with photographer Charlie Johnson and his youthful style helped bring this concept to life.
Photographs by Charlie Johnson
Directed and co-produced by MaryJo Ericson
Co-Producer Ekin Naz Demorik
Photographed, (image 1 left to tight): Brian Park, Ekin Naz Demorik, Rodney Chrome, MaryJo Ericson
Play Truth or Bare
Problem: The content on the Truth or Bare social media pages was no longer reflecting the identity and goals of the brand. New followers seemed to be confused as to what Truth or Bare was.
Solution: Go back to basics. What is the core of the brand? The questions. With this in mind, we headed out of the office into NYC to have people play truth or bare. With this, users could see the kinds of conversations that were coming up through playing the game.