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Beyond Meat & McDonalds


Insight: Just like fake news, photoshopped images, plastic surgery and maybe even your friends, beyond meat is a fake.

Idea: Let’s bring Beyond Meats to the biggest food stage in the world to show that their “fake” plant-based products are just good as the McReal deal.

Assignment / 

Droga5 D5in10


Role / 

Art Direction


Copy / 

Camila Soliz


Year / 


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