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Beyond Meat & McDonalds
McBonalds
Insight: Just like fake news, photoshopped images, plastic surgery and maybe even your friends, beyond meat is a fake.
Idea: Let’s bring Beyond Meats to the biggest food stage in the world to show that their “fake” plant-based products are just good as the McReal deal.
Assignment /
Droga5 D5in10
Role /
Art Direction
Copy /
Camila Soliz
Year /
2023
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