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Beyond Meat & McDonalds
McBonalds
Insight: Just like fake news, photoshopped images, plastic surgery and maybe even your friends, beyond meat is a fake.
Idea: Let’s bring Beyond Meats to the biggest food stage in the world to show that their “fake” plant-based products are just good as the McReal deal.
Assignment /
Droga5 D5in10
Role /
Art Direction
Copy /
Camila Soliz
Year /
2023
McActivation
Welcome to McBonalds (not to be confused with McDonalds)
Powered, owned and operated by Beyond Meat, we are a plant based meat fast food restaurant in Austin, Texas
In the Press
Community Response
McControversy
McDonalds serves Beyond Meat with a McLawsuit
Gotcha!
McDonalds and Beyond Meat reveal the McBonalds menu, coming to select locations across the US
& they all lived happily ever after...
McBranding
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